‘Newsjacking’ refers to the practice of using existing news events or occasions to share your own unique industry insights, and it’s becoming an increasingly popular PR strategy. Because of this PR noise around busy media events such as the Federal Election, it’s important to get your strategy ...
2019 study of journalism and social media in Australia
55% of Australian journalists believe the internet and social media have diluted the quality of news content and 44% believe that the internet and social media has ‘damaged the reliability of journalism’, according to Medianet's 2019 survey of Australian journalists.
The survey of more than 918 journalists reveals that although Australian journalists are increasingly using social media in their work they are also concerned about its ability to spread fake news.
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Have you made a few unsuccessful story pitches or press releases recently? Perhaps it’s time to stop trying to “sell” and take a different approach to your PR strategy. When planning a campaign, it’s important to consider the different goals or objectives of the media and PR industry. While the ...
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Being an election year, we must all get ready for the announcement of the Federal Budget a bit earlier than usual. With the big day just around the corner on March 29, now is the time to get prepared and make sure your business or organisation’s commentary is added to the mix. The night of "the ...
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