The opening paragraph is arguably the second most important part of your press release, falling short only to the headline. In the world of media, these 20 to 40 words can be the make or break of any media release. So, what should you consider when crafting your opening paragraph? Leading with ...
2019 study of journalism and social media in Australia
55% of Australian journalists believe the internet and social media have diluted the quality of news content and 44% believe that the internet and social media has ‘damaged the reliability of journalism’, according to Medianet's 2019 survey of Australian journalists.
The survey of more than 918 journalists reveals that although Australian journalists are increasingly using social media in their work they are also concerned about its ability to spread fake news.
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As summer approaches the media cycle starts to slow while everyone gets ready for the end of year lull. People are planning holidays and time with their families in the lead up to the shutdown over Christmas and New Year. This is an ideal time to pitch summer-specific campaigns and stories that ...
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To most people, being a good spokesperson doesn’t come naturally. It requires preparation, practice and experience. But once you’ve mastered the art, a good spokesperson can elevate a brand and become a knowledge expert for future media requests. The road to becoming a good PR spokesperson starts ...
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