PR Spokesperson Checklist
To most people, being a good spokesperson doesn’t come naturally. It requires preparation, practice and experience.
But once you’ve mastered the art, a good spokesperson can elevate a brand and become a knowledge expert for future media requests.
Think you're ready to be a good spokesperson?
Download the checklist to find out.
Get to know your audience
Having a great press release can only get you so far. In order to get your story out there, you also have to get a better understanding of your audience - How do they prefer to be pitched to? What are they interested in? When do they want to be contacted?
Knowing the answer to these questions is key, so we went out and interviewed over 1,000 journalists to get the answers you need.
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