983 surveyed journalists
94%
of journalists said the pandemic impacted their ability to work effectively in 2021. Restrictions on freedom of movement was the impact that most affected journalists.
Audience relevance
is the most widely valued feature for journalists when receiving pitches from PR. Seventy-nine per cent said they don't appreciate receiving follow-up phone calls or emails from PR.
30%
of male journalists earn over $100,000 p.a., compared to just 16% of females and 12% of non-binary journalists. Television is the highest paid field.
For journalists
See insights into:
- The average pay/salary of journalists based on factors such as gender and field.
- Professional values of journalists such as views on objectivity.
- Media education/training and employment of journalists.
- Impact of the pandemic on the work of journalists, and other personal and professional challenges.
- Influences on journalists’ content including the effects of media organisations’ financial considerations and editorial positions on balancing positive and negative news stories.
Download the 2022 Media Landscape Report for Journalists
For PR professionals
Findings such as:
- Journalists' preferred days and times to receive media releases and ideal media release content and length.
- ‘Pet-peeves’ for journalists when working with publicists and PR.
- Journalists' preferred form of communication with PR and preferences for receiving follow-up correspondence from PR.
- Story sources and social media usage by journalists.
- Insights into journalists' content priorities and objectives.
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