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Media Reputation Report

Explore the big-picture snapshot of your media performance

Unpack the success of your media strategy and find opportunities for improvement with a Media Reputation Report, designed to look at the longer-term impact of your media activities.

 

Find out more

Medianet Insights Media Reputation Report Preview
Media Reputation Report Executive Dashboard

What is a Media Reputation Report?

Using data collected over longer periods of time (typically 12 months), our analysts review each media item (or clipping) separately to give you insights into where your opportunities are and which trends might be impacting your performance. Expect to dive into key metrics including:

  • Sentiment

  • Actively generated coverage

  • Key themes

  • And more...
Media Reputation Report What Is Included

What is included in the report?

More than just a report. Our Media Reputation Report includes:

  • Data collection (if you need it, otherwise we can use existing data you have)

  • A comprehensive report tailored to your specific needs

  • Key takeaways and learnings to guide your strategy

  • Access to interactive data via our MyAnalysis platform (included at an additional cost)

  • A walkthrough of the results with one of our expert analysts

Are you ready to start tracking your media reputation?

How can this report be used?

  • Benchmark your profile in the media
  • Plan your media strategy for the future
  • Discover the impact of your media performance over time
  • Unpack the success of your media strategy and receive opportunities for improvement
  • Identify and respond to emerging issues

What does a media reputation report look at?

A reputation report looks at what the media reports about your brand over a period of time.
Our expert analysts analyse coverage of your brand and deliver insights containing a number of metrics, trends and learnings.

Here are a couple of things we look at:

Key themes

  • What were the key drivers of reporting over the period?

  • When did spikes of coverage occur and why?
Sentiment

  • How much of your reporting was favourable 😀, neutral 😐 or unfavourable 😡?

  • How do your key themes of coverage look when broken down by sentiment?

  • How does sentiment track across a period of time? Does it go up or down? Why?
Key media sources

  • How do journalists and outlets report on your brand? Is the coverage favourable, neutral or unfavourable?

  • Which media types tend to report more on your brand than others? Do you appear more in print and online than broadcast for example?
Actively generated coverage

  • How much of your analysed reporting was generated by a spokesperson, statement or media release?

  • To what extent does spokesperson activity neutralise potentially negative issues for your brand?
Key message cut-through

  • How many organisational or campaign key messages appeared in analysed reporting?

  • Which key messages appeared most, and why?

Ready for a snapshot of your media performance? Get in touch to find out more

Frequently asked questions

Depending on your chosen tier, we aim to interview either 10 or 15 journalists. 

On average we are able to deliver the report within one month of finalising the brief. However, this time frame may vary depending on the journalist's response times.

Yes! Our team is happy to walk you through the report and discuss the findings in detail.

Journalists will be handpicked from Medianet's comprehensive Media Contacts Database based on your objectives and original brief. This may include;

  • Industry fields or subject areas
  • Basic demographics such as location or audience demographic
  • Media type
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