Our reports for journalists
2025
Australian Media Landscape Report
Medianet's annual Australian Media Landscape Report aims to shine a light on the challenges of the media industry, and provide data-backed insights into how PR, communication, corporate affairs and marketing professionals can build better relationships with journalists.
%20(1).png?width=1000&height=650&name=2025%20Media%20Landscape%20Report%20Mockup%20(1)%20(1).png "2025 Media Landscape Report Mockup (1) (1)")
Use our AI agent to break down the report
Powered by 
Missed our previous reports?
Attachments
Outreach
Target your pitch with laser-sharp accuracy with in-depth profiles that tell you exactly what contact is the perfect match for your story - and how to best pitch to them.
From contact details including email, mobile and phone number to recent articles and pitching preferences, see why Medianet's Media Contact Database is the one to rely on
9,000+ updates per month
We update 15 records in the same time it takes you to drink your coffee!
36,000 contacts and outlets
We reach the entire ANZ media landscape.
Outreach
Break through the noise and give your story the best chance of success with professional-looking media releases and the power to select the best media contacts to pitch.
Every time you distribute to any of Medianet’s 200+ selection of media lists, your story is published on News Corp sites, personally pitched by our Editorial Lead to relevant journalists and included on our daily curated newsletter of press releases of the day.
200+ curated lists,
98% delivery rate
When you distribute with Medianet, you can use your own lists or choose from our range of pre-built lists. Build, schedule and send from one place.
Get pitched by our editorial team
With over 40 years in Australian media, we've built a trusted reputation with journalists who trust our daily selection of newsworthy press releases.
Intelligence
Say goodbye to waiting hours for your search to be updated and hello to intuitive, easy and quick search functionality. Stay in control and quickly build, edit and refine searches.
Not sure if your search is right? Preview your results before you save your search and narrow down results with flexible filters for media type, date, outlet, contact and sentiment.
Monitor the mentions that matter with our smart search builder
Tired of waiting for your searches to be updated or edited? Say hello to intuitive, easy and quick search functionality.
Prove your impact with meaningful curated dashboards
No more meaningless dashboards. Every one of your searches includes a curated dashboard that displays the right balance of quantitative and value-based metrics.
Insights
Our analysts are true experts in their field and can produce reports ranging from brand reputation to social media insights and everything in between.
As an AMEC member, we follow the rigorous AMEC framework for media analysis and have won multiple global awards for our outstanding service.
Discover real insights
Real insights come from real humans who understand your business and the world around you.
Award-winning team
Our team of analysts are renowned at a global level and has won numerous AMEC awards.
Create your professional profile, search and save media releases, opt-in to receive alerts, and view upcoming noteworthy media events across Australia for story opportunities, or to help you plan your day.
Early access to embargoed releases
Enhance your reporting and be among the first access embargoed content before it gets lifted.
Alerts for the content you're looking for
Create and mange alerts for the subjects you're interested in to ensure you always get the most up to date content.
44%
of survey respondents have experienced abuse or harassment because of their profession and work in the media.
Story Sources
Industry and professional contacts remain the top story source for journalists (used by 90% of respondents).
31%
of all male respondents who disclosed their pay said they earn more than $100,000 p.a., compared to 20% of females and 13% of non-binary journalists.
Top