2023 Media Landscape Reports

Journalist and PR survey findings presented in two reports tailored uniquely for journalists and PR professionals.

2023 Australian Media Landscape Report (12)

Journalist edition

The most comprehensive Media Landscape Report to date. A 100+ page report based on a survey of 1,023 Australian journalists conducted between October and November 2022.

See insights into:

  • Impact of defamation laws on the work of journalists, and other personal and professional challenges. 

  • The average pay/salary of journalists based on factors such as gender and field. 

  • Professional values of journalists such as views on public good journalism.

  • Views from journalists on diversity and how to increase inclusion of CALD journalists in newsrooms.

  • Influences on journalists’ content including the effects of media organisations’ editorial positions on news stories.

  • Pitching preferences, story sources and social media usage by journalists.



2023 Australian Media Landscape Report (11)

New: PR Edition

For the first time we combine the findings of the journalist survey with those of Public Relations professionals. This edition dives deeper into the views and experiences of PR professionals.

Based on the survey of 291 PR professionals, find:

  • The average pay/salary of PR professionals based on factors such as gender and field.

  • PR professionals' top challenges and comparison to the challenges of journalists.

  • Insights into the reasons why journalists move to PR and how PR views relationships with journalists.

  • Pitching preferences, story sources and social media usage by journalists and public relations professionals.

  • Impact of defamation laws, working conditions and challenges of journalists on the work of PR professionals.

  • PR professionals' answers compared to that of journalists on what makes news, how to use embargoes and more.


Untitled design (13)


of journalists use press releases as a source of stories, which represents a 4% increase from the previous year.



of journalists said they read less than a paragraph of a press release before deciding if the story is worth pursuing.



of journalist respondents said they had withheld from publishing information that they knew to be true because of fear of defamation.

On Demand Webinar

Watch on-demand our most recent webinar covering all the key highlights of the 2023 Media Landscape Report.



of survey respondents have experienced abuse or harassment because of their profession and work in the media.


Story Sources

Industry and professional contacts remain the top story source for journalists (used by 90% of respondents).



of all male respondents who disclosed their pay said they earn more than $100,000 p.a., compared to 20% of females and 13% of non-binary journalists.

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