In a month dominated by defence tech, AI, and dual-use innovation headlines, SWARM Biotactics’ announcement cut through the noise with a compelling narrative, strategic timing, and a bold vision for the future of robotics. The oddity factor alone of using fully controllable live insects for ...
Do's and don'ts checklist
Your checklist for the do's and don'ts of pitching to the media.
Do you fully caption your images?
Do you know not to pitch a story in a way that is too casual?
The what to do and the what not to do when pitching your media release.
Download the checklist
Pre-planning your event is key to its success. Plan for the good and bad to ensure a smooth event.
PR events, like press releases, need visual elements to make them stand out.
Once you have your target media in mind, it's time to prepare your media list.
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29 May, 2025
The Australian Chiropractors Association (ACA), in collaboration with Insight Communications, demonstrated best-practice media engagement with its May campaign Get the Heads Up on Tech Neck!. Medianet’s Press Release of the Month for May stood out for its strategic use of data, strong public ...
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