Crafting a press release that gets picked up easily can feel like shouting into the void, as we are constantly inundated with breaking news and viral moments. Yet, the power of a well-written press release remains unmatched. It remains the cornerstone of any public relations strategy, capable of ...
Do's and don'ts checklist
Your checklist for the do's and don'ts of pitching to the media.
Do you fully caption your images?
Do you know not to pitch a story in a way that is too casual?
The what to do and the what not to do when pitching your media release.
Download the checklist
Pre-planning your event is key to its success. Plan for the good and bad to ensure a smooth event.
PR events, like press releases, need visual elements to make them stand out.
Once you have your target media in mind, it's time to prepare your media list.
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1 MIN
28 November, 2024
This month, we’re diving into Diversity Council Australia’s (DCA) latest press release, which cleverly highlights two key announcements: the launch of the Inclusive Employers Index and the Governor-General’s patronship. By leading with these impactful messages, DCA has made sure to grab attention ...
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