The Australian Chiropractors Association (ACA), in collaboration with Insight Communications, demonstrated best-practice media engagement with its May campaign Get the Heads Up on Tech Neck!. Medianet’s Press Release of the Month for May stood out for its strategic use of data, strong public ...

Do's and don'ts checklist
Your checklist for the do's and don'ts of pitching to the media.
Do you fully caption your images?
Do you know not to pitch a story in a way that is too casual?
The what to do and the what not to do when pitching your media release.
Download the checklist
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