The opening paragraph is arguably the second most important part of your press release, falling short only to the headline. In the world of media, these 20 to 40 words can be the make or break of any media release. So, what should you consider when crafting your opening paragraph? Leading with ...
Do's and don'ts checklist
Your checklist for the do's and don'ts of pitching to the media.
Do you fully caption your images?
Do you know not to pitch a story in a way that is too casual?
The what to do and the what not to do when pitching your media release.
Download the checklist
Pre-planning your event is key to its success. Plan for the good and bad to ensure a smooth event.
PR events, like press releases, need visual elements to make them stand out.
Once you have your target media in mind, it's time to prepare your media list.
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1 MIN
As summer approaches the media cycle starts to slow while everyone gets ready for the end of year lull. People are planning holidays and time with their families in the lead up to the shutdown over Christmas and New Year. This is an ideal time to pitch summer-specific campaigns and stories that ...
Latest Posts
2 MIN
To most people, being a good spokesperson doesn’t come naturally. It requires preparation, practice and experience. But once you’ve mastered the art, a good spokesperson can elevate a brand and become a knowledge expert for future media requests. The road to becoming a good PR spokesperson starts ...
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