Four press releases from the Leukaemia Foundation as the Press Releases of the Month underscore their effectiveness in mobilising media attention and public support for the World’s Greatest Shave. These releases, issued in early February and March, played a critical role in shaping the conversation ...
Do's and don'ts checklist
Your checklist for the do's and don'ts of pitching to the media.
Do you fully caption your images?
Do you know not to pitch a story in a way that is too casual?
The what to do and the what not to do when pitching your media release.
Download the checklist
Pre-planning your event is key to its success. Plan for the good and bad to ensure a smooth event.
PR events, like press releases, need visual elements to make them stand out.
Once you have your target media in mind, it's time to prepare your media list.
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The Australian media industry is undergoing a significant transformation. Trust in traditional media outlets is declining, and there are concerns that artificial intelligence (AI) could impact the quality and role of journalism. Journalists are adapting by changing their social media usage and ...
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