It might be no surprise that metropolitan-based media outlets are better resourced than regional and community-based outlets, but to what extent? Medianet’s 2024 Media Landscape Report highlighted, among many other challenges for Australian media and journalists, that working in a city will get ...
Planning an event for media coverage
Your guide to PR events.
PR event planning can be a costly and time-consuming task, but it can also provide many benefits for your business. They provide the opportunity to expand your network of potential customers, create long-lasting impressions with journalists and solidify relationships with existing customers.
However, in order to optimise the success of your events and to ensure your events gain media coverage, you have to anticipate journalists’ needs. This means making your event newsworthy, timely and relevant — just like you would with a press release.
Find out more in our free e-book.
Pre-planning your event is key to its success. Plan for the good and bad to ensure a smooth event.
PR events, like press releases, need visual elements to make them stand out.
Once you have your target media in mind, it's time to prepare your media list.
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Every press release that flows through Medianet is seen by our in-house editorial team and on average, half of them are then pitched to major newsrooms across Australia for their newsworthiness. What makes these press releases so successful? And what makes the difference between getting your story ...
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