Planning an event for media coverage

    Your guide to PR events.

    PR event planning can be a costly and time-consuming task, but it can also provide many benefits for your business. They provide the opportunity to expand your network of potential customers, create long-lasting impressions with journalists and solidify relationships with existing customers.

    However, in order to optimise the success of your events and to ensure your events gain media coverage, you have to anticipate journalists’ needs. This means making your event newsworthy, timely and relevant — just like you would with a press release.

    Find out more in our free e-book.

    Some top tips for PR events


    Pre-planning your event is key to its success. Plan for the good and bad to ensure a smooth event.


    PR events, like press releases, need visual elements to make them stand out.


    Once you have your target media in mind, it's time to prepare your media list.


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