Eventimage

    Planning an event for media coverage

    Your guide to PR events.

    PR event planning can be a costly and time-consuming task, but it can also provide many benefits for your business. They provide the opportunity to expand your network of potential customers, create long-lasting impressions with journalists and solidify relationships with existing customers.

    However, in order to optimise the success of your events and to ensure your events gain media coverage, you have to anticipate journalists’ needs. This means making your event newsworthy, timely and relevant — just like you would with a press release.

    Find out more in our free e-book.

    Some top tips for PR events

    icon-blogging

    Pre-planning your event is key to its success. Plan for the good and bad to ensure a smooth event.

    icon-focus

    PR events, like press releases, need visual elements to make them stand out.

    icon-influencer

    Once you have your target media in mind, it's time to prepare your media list.

     

    Explore our latest BLOG posts

    Latest Posts

    How to Write a Press Release: A Complete Guide (2025 Edition)

    11 MIN
    20 December, 2024
    Latest Posts

    Editor's Press Release of the Month | DCA reveals 2024-2025 Inclusive Employers, welcomes Sam Mostyn as Patron during Inclusion at Work Week

    1 MIN
    28 November, 2024
    white arorw pointing upwards Top