Four press releases from the Leukaemia Foundation as the Press Releases of the Month underscore their effectiveness in mobilising media attention and public support for the World’s Greatest Shave. These releases, issued in early February and March, played a critical role in shaping the conversation ...
Planning an event for media coverage
Your guide to PR events.
PR event planning can be a costly and time-consuming task, but it can also provide many benefits for your business. They provide the opportunity to expand your network of potential customers, create long-lasting impressions with journalists and solidify relationships with existing customers.
However, in order to optimise the success of your events and to ensure your events gain media coverage, you have to anticipate journalists’ needs. This means making your event newsworthy, timely and relevant — just like you would with a press release.
Find out more in our free e-book.
Pre-planning your event is key to its success. Plan for the good and bad to ensure a smooth event.
PR events, like press releases, need visual elements to make them stand out.
Once you have your target media in mind, it's time to prepare your media list.
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The Australian media industry is undergoing a significant transformation. Trust in traditional media outlets is declining, and there are concerns that artificial intelligence (AI) could impact the quality and role of journalism. Journalists are adapting by changing their social media usage and ...
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