re-think media monitoring
Is media monitoring the way to go?
Media monitoring has long been an essential tool in every PR toolbox. It's complex and costly, and the data you get is only valuable when someone contextualises it.
What if there's another way? What if you could get meaningful insights without ever having to look at a monitoring platform?
That's where we come in. Imagine not ever having to set up a boolean search or deal with meaningless dashboards again, and instead having experts in communication tell you exactly what you need to know.
V Keep reading to learn more V
does not equal insights
For many years media monitoring has been seen as the sole solution to tracking and reporting on the success of your media strategies.
Raw data and AI-driven 'insights' just don't cut it and lack the real-world context needed to drive your strategy in the right direction.
the smart way to guide your media strategy
Consultative Insights flips the age-old media monitoring approach around and focuses solely on your end goal — delivering real insights from your media data without the fluff.
OUR MOST POPULAR REPORTS
Benchmark your media presence and performance to better understand where your strategy needs to lead in the future.
Competitor Landscape Report
Find out what your competitors are doing and how well they are doing it with a snapshot of the competitor landscape.
Journalist Pulse Report
‘Take the pulse’ of professional journalists to explore their perception of your brand and receive valuable insights tailored to your communications strategy.
Explore the impact and performance of your media coverage to get a detailed snapshot of your media reputation.
Media Campaign Report
Look past the white noise and focus exclusively on media activity around your campaign or key announcement.
DO YOU USE A MEDIA MONITORING PLATFORM ALREADY?
I already use a media monitoring platform
Our expert team of analysts is able to use your media monitoring data to extract meaningful insights to guide your media strategy.
I don't have or use a media monitoring platform
How do consultative insights compare to media monitoring?
You may not have heard of consultative insights before, so let's take a look at what all the fuss is about.
|Consultative Insights||Media Monitoring|
|Raw mention data||Curated relevant mentions||ALL mentions of relevant keywords|
|Data accuracy||Highly accurate — reviewed by an expert||Low accuracy — no quality checking|
|Reporting||Custom-tailored reports||Generic AI-driven dashboards|
|Range of metrics and reports||Wide range of report types with metrics tailored to individual needs||Limited to a pre-determined set of metrics|
|Quality of insights||Real insights collated by real human experts||Generic 'insights' driven by AI|
How consultative insights work
A real human sits with you to outline your needs and end goals
A team of analysts analyse the media data you provide, or set up data collection for you
Dedicated analysts collate the results into a report and include any insights they find in your data
A specialist walks you through the results and shares their insights
Award-winning media analysis
Consultative insights gives you two options for gathering your mention data and media clippings.
1. Provide your own data. If you wish to continue using media monitoring or other data collection services, you can continue to do so and use that data to go beyond the limitations of media monitoring.
2. Let a consultative insights provider collect it for you. Analysts use a variety of tools to ensure that all of your media data is collected accurately and nothing is missed in the process.
The main purpose of media monitoring is to track and monitor keywords related to your business to discover conversations about your business in the media.
Consultative insights is the next step in the process which goes beyond the data to drive actionable insights which can guide or validate your media strategy. Unlike media monitoring, consultative insights uses a real human expert to add context and dive deeper into the data.
Simply get in touch with us to discuss your needs and goals so we can help find the right solution for you.
Get in touch at email@example.com.
Chat with an expert to learn more about consultative insights
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Is Media Monitoring Still Relevant In Today's Media Landscape
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Media Monitoring vs Media Analysis
When speaking to organisations about their media strategies, we often find that there is some confusion around the difference between media monitoring and media analysis. Understanding the difference can put you in a much better position to manage your media reporting and gain meaningful insights in the process.