It’s no secret that some businesses or organisations seem naturally more newsworthy than others. Similarly, the PR budget of a small business, charity or not-for-profit may be a fraction of that allocated by larger companies. However, this doesn’t have to affect the quality or scope of media ...
COVID-19’S IMPACT ON JOURNALISTS AND THE MEDIA IN AUSTRALIA
This survey was conducted from November to December 2020 to help understand the work, preferences and challenges faced by Australian journalists in 2020, and the ongoing impact of the pandemic on the media industry. The findings presented in this report are intended to provide insight for PR and communication professionals.
Latest Posts
2 MIN
‘Newsjacking’ refers to the practice of using existing news events or occasions to share your own unique industry insights, and it’s becoming an increasingly popular PR strategy. Because of this PR noise around busy media events such as the Federal Election, it’s important to get your strategy ...
Latest Posts
2 MIN
Have you made a few unsuccessful story pitches or press releases recently? Perhaps it’s time to stop trying to “sell” and take a different approach to your PR strategy. When planning a campaign, it’s important to consider the different goals or objectives of the media and PR industry. While the ...
Top