The opening paragraph is arguably the second most important part of your press release, falling short only to the headline. In the world of media, these 20 to 40 words can be the make or break of any media release. So, what should you consider when crafting your opening paragraph? Leading with ...
COVID-19’S IMPACT ON JOURNALISTS AND THE MEDIA IN AUSTRALIA
This survey was conducted from November to December 2020 to help understand the work, preferences and challenges faced by Australian journalists in 2020, and the ongoing impact of the pandemic on the media industry. The findings presented in this report are intended to provide insight for PR and communication professionals.
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As summer approaches the media cycle starts to slow while everyone gets ready for the end of year lull. People are planning holidays and time with their families in the lead up to the shutdown over Christmas and New Year. This is an ideal time to pitch summer-specific campaigns and stories that ...
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2 MIN
To most people, being a good spokesperson doesn’t come naturally. It requires preparation, practice and experience. But once you’ve mastered the art, a good spokesperson can elevate a brand and become a knowledge expert for future media requests. The road to becoming a good PR spokesperson starts ...
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