Crafting a press release that gets picked up easily can feel like shouting into the void, as we are constantly inundated with breaking news and viral moments. Yet, the power of a well-written press release remains unmatched. It remains the cornerstone of any public relations strategy, capable of ...
COVID-19’S IMPACT ON JOURNALISTS AND THE MEDIA IN AUSTRALIA
This survey was conducted from November to December 2020 to help understand the work, preferences and challenges faced by Australian journalists in 2020, and the ongoing impact of the pandemic on the media industry. The findings presented in this report are intended to provide insight for PR and communication professionals.
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28 November, 2024
This month, we’re diving into Diversity Council Australia’s (DCA) latest press release, which cleverly highlights two key announcements: the launch of the Inclusive Employers Index and the Governor-General’s patronship. By leading with these impactful messages, DCA has made sure to grab attention ...