How to control the synthetic narrative

In AMEC’s first in-person Melbourne event in partnership with Medianet, unpack how senior leaders are navigating the hype, practical realities, environmental concerns and organisational challenges of getting started and/or implementing AI in Communication, Measurement and Corporate Affairs teams. Also discuss what changes but what remains true.

At this event, we discussed how to protect a brand's most valuable asset: trust! Featuring Edmund Tadros from The Australian Financial Review, Stuart Austin from the Australian Taxation Office and Jennifer Sexton from TAL Australia.

At this exclusive event, our high calibre panellists explored the findings of our State of Australian Corporate Affairs report and tested them against real-world experience.

In this session our speakers explored the shifting balance of power between content creators and content synthesisers, and what that means for corporate comms leaders managing reputation, policy narratives and board expectations.

In this session our speakers unpacked how senior leaders are navigating the hype, practical realities, and organisational challenges of implementing AI in Communications, Media and Corporate Affairs teams.

When a crisis strikes, the CEO serves as the ultimate line of defence and often bears the brunt of public scrutiny. However, restoring trust and preventing long-term reputational damage depends on more than just executive action. What critical role does corporate affairs play in steering the outcome?

Join us at Nine HQ for an exclusive Leadership in the Loop panel session featuring top industry leaders alongside journalists from Nine. Together, we’ll explore real-world leadership responses drawn from the insights of our upcoming CEO and Reputation Report.

Inspired by recent examples of reputation crises, this session will provide an open, candid discussion on the gap between the real-case scenarios and best practice, and the tension between three key aspects of a crisis: communication teams, their executives and the media.

What to Expect:

• Media Insights: The media’s point of view on what really happens when a corporate crisis breaks and how media narratives take shape.
• Executive Strategy: Practical takeaways on board alignment, public communication, internal morale, and maintaining control under intense scrutiny.
• Interactive Q&A: An opportunity to challenge the panel with your own leadership scenarios.

While many public sector communications teams are focused on how they can use AI to write faster, summarise coverage, or manage large volumes of information, a more urgent question is needing an answer: how is AI representing a department, minister or policy position, right now? And how can communication teams steer that narrative when there is no journalist to pitch and no presser to set the record straight?

Medianet's Opening the Black Box ground-breaking study into generation citation analysis sheds light into how AI is shaping “synthetic” narratives. Its findings help communicators in the public sector understand how AI uses government comms and how to manage it as citizens and stakeholders increasingly turn to AI tools for information.

Join us in conversation bringing together senior public sector communicators for a morning of thought leadership and networking. Enjoy the learnings from the Opening the Black Box report - Government edition, followed by two panel/fireside conversations featuring senior comms leaders unpacking what public sector comms in the AI era look like and what government organisations can realistically do about it.

Walk away with:

• A clear picture of how AI is shaping narratives for government issues, policies and organisations.
• Practical next steps for auditing and influencing AI-driven visibility, grounded in Medianet's Opening the Black Box research.
• A peer network of counterparts facing the same questions, challenges and success stories.