How to control the synthetic narrative

While many public sector communications teams are focused on how they can use AI to write faster, summarise coverage, or manage large volumes of information, a more urgent question is needing an answer: How is AI representing a department, minister or policy position, right now? And how can communication teams steer that narrative when there is no journalist to pitch and no presser to set the record straight?

Medianet's Opening the Black Box ground-breaking study into generation citation analysis sheds light into how AI is shaping “synthetic” narratives. Its findings help communicators in the public sector understand how AI uses government comms and how to manage it as citizens and stakeholders increasingly turn to AI tools for information.

Join us in conversation bringing together senior public sector communicators for a morning of thought leadership and networking. Enjoy the learnings from the Opening the Black Box report - Government edition, followed by two panel/fireside conversations featuring senior comms leaders unpacking what public sector comms in the AI era look like and what government organisations can realistically do about it.