Steering through the storm

When a crisis strikes, the CEO serves as the ultimate line of defence and often bears the brunt of public scrutiny. However, restoring trust and preventing long-term reputational damage depends on more than just executive action. What critical role does corporate affairs play in steering the outcome?

Join us at Nine HQ for an exclusive Leadership in the Loop panel session featuring top industry leaders alongside top editorial talent from the AFR. Together, we’ll explore real-world leadership responses drawn from the insights of our upcoming CEO and Reputation Report.

Inspired by recent examples of reputation crises, this session will provide an open, candid discussion on the gap between the real-case scenarios and best practice, and the tension between three key aspects of a crisis: communication teams, their executives and the media.