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    The tried and tested media release template

    A press release is one of the most efficient and cost-effective ways in which to communicate your story to the media.

    Follow our simple steps to develop a stand-out media release that will gain journalist attention.

    • Based on feedback from over 1,600 publishers and journalists
    • Key insights to maximize the impact of your story
    • Simple layout proven to be effective

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    Get to know your audience

    Having a great press release can only get you so far. In order to get your story out there, you also have to get a better understanding of your audience - How do they prefer to be pitched to? What are they interested in? When do they want to be contacted?


    Knowing the answer to these questions is key, so we went out and interviewed over 1,000 journalists to get the answers you need. 


    See the results

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