Writing and Pitching to Journalists Workshop

• Identify the key elements that journalists look for in a release
• Structure a release for maximum impact
• Improve headlines and hooks that capture journalists attention
• Use the best language to convey your message
• Identify how to follow-up the right way
• Work on practical, real-world media examples

Our courses are run by Jayne-Maree Sedgman who has 16 years of experience as a journalist and 13 years as an accredited media trainer.  She’s well equipped to advise what will and what won’t work when it comes to the media.

Her knowledge comes from her time at the coalface in radio and television news and current affairs, both for commercial media, including Reuters and AAP, and national broadcasters, the ABC and BBC.