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2024 Australian Media Landscape Report

by medianet

Discover how the media landscape is changing and follow the trends of 2023 including the impacts of AI on Australian journalism.

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79%

of journalists are concerned about the impacts of AI on the quality of journalism.

80%

of journalists are driven by informing the public to cover stories in 2023.

43%

of journalists noted that money was their greatest challenge in 2023.

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Looking for insights more relevant to PR? Check out our 2024 PR Guide to Effective Media Engagement

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2023 Australian Media Landscape Report - Journalist Edition

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2022 Australian Media Landscape Report - Journalist Edition

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COVID-19's Impact on Journalists and the Media in Australia

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Journalism and Social Media Report 2019

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PR edition

Our reports for PR

Attachments

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2023 Australian Media Landscape Report - PR Edition

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2022 Australian Media Landscape Report - PR Edition

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COVID-19's Impact on Journalists and the Media in Australia - Insights for PR

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With over 36,000 media contacts and outlets to explore, truly understand each contact with an in-depth profile packed with biographical information that includes achievements, career history, awards and personal endeavours, so you can tailor your pitch to suit them perfectly.

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36,000 contacts and outlets

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An increasing number of journalists are sourcing stories on social media. Ad-driven distribution gives you the opportunity to reach journalists outside of traditional pitching methods. 

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Reach your audience faster with direct placement on major, local and regional news sites across Australia and New Zealand and get 50,000 guaranteed impressions.

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We adapt your press release and turn it into  multiple formats and ad variations that perform  on platforms such as  Instagram, Facebook and LinkedIn as well as on Australia's top news sites.

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Inspired by a fundamental challenge that many individuals in public relations experience, our exclusive Pickup Tracker saves you significant time and effort by automatically consolidating press release pick-up across online media outlets.

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Media Activity Report

Explore the depth of your media coverage and get deep insights into the outcome of a campaign with our Media Activity Report.

Beyond vanity metrics

Look beyond meaningless stats to understand sentiment, spokesperson performance and key message delivery for the coverage of any press release you distribute.

93percent

44%

of survey respondents have experienced abuse or harassment because of their profession and work in the media.

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Story Sources

Industry and professional contacts remain the top story source for journalists (used by 90% of respondents).

30percent

31%

of all male respondents who disclosed their pay said they earn more than $100,000 p.a., compared to 20% of females and 13% of non-binary journalists.

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