Our reports for journalists
2024 Australian Media Landscape Report
Discover how the media landscape is changing and follow the trends of 2023 including the impacts of AI on Australian journalism.
of journalists are concerned about the impacts of AI on the quality of journalism.
of journalists are driven by informing the public to cover stories in 2023.
of journalists noted that money was their greatest challenge in 2023.
Looking for insights more relevant to PR? Check out our 2024 PR Guide to Effective Media Engagement
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Media Activity Report
Explore the depth of your media coverage and get deep insights into the outcome of a campaign with our Media Activity Report.
Beyond vanity metrics
Look beyond meaningless stats to understand sentiment, spokesperson performance and key message delivery for the coverage of any press release you distribute.
of survey respondents have experienced abuse or harassment because of their profession and work in the media.
Industry and professional contacts remain the top story source for journalists (used by 90% of respondents).
of all male respondents who disclosed their pay said they earn more than $100,000 p.a., compared to 20% of females and 13% of non-binary journalists.