Brand reputation:
the role of the Australian CEO
From outstanding CEO engagement to bombshell interviews, the role of a CEO in brand reputation is undeniable. We've seen this trend grow in the eyes of the media and asked ourselves "How can a CEO navigate this new age of reputation management?"
In this report, Medianet Insights conducted a deep dive to answer the question around the real influence of a CEO over long-term brand reputation. Our research provides a range of scenarios where a nuanced strategy is required.
Download the report to learn about the ways corporate leaders navigate unprecedented levels of scrutiny towards their organisations – and themselves.


65%
of consumers feel that regular CEO use of social media makes a business seem more authentic. Source: Sprout Social
52%
of coverage mentioned female CEOs despite only 8% representation in ASX 300 companies.
20%
of Environmental, Social, and Governance (ESG) coverage was related to greenwashing.
Watch our recap of the report featuring industry experts Andrew Jaspen and Phoebe Netto
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44%
of survey respondents have experienced abuse or harassment because of their profession and work in the media.

Story Sources
Industry and professional contacts remain the top story source for journalists (used by 90% of respondents).

31%
of all male respondents who disclosed their pay said they earn more than $100,000 p.a., compared to 20% of females and 13% of non-binary journalists.