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As the 2024 Australian Federal Budget announcement approaches, public relations professionals face a unique opportunity to maximise media coverage and articulate their organisation's policy positions. This high-profile event demands a well-orchestrated PR strategy. Here are five tips to ensure your ...
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3 MIN
30 April, 2024
In the world of public relations, the size of the 'little black book' is traditionally seen as a key indicator of a professional's network of influence. These valuable repositories of exclusive contacts prove useful as needed; however, they are static and challenging to update, even in their ...
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